Following the purchase of Hasbro Interactive, Infogrames renamed the company to Infogrames Interactive, Inc., alongside rebranding many of their subsidiaries under the name as well. In May 2003, with Infogrames planning to rebrand all their subsidiaries under the Atari brand name, the existing Atari Interactive, Inc. subsidiary was merged with Infogrames Interactive, Inc. and gained the Atari Interactive, Inc. name, being a wholly owned subsidiary of Infogrames Entertainment, SA (IESA).