They put everything they knew was cool and trending in the design of this main character, and the result was an absolute cringe, a joke and abomination. From the name to voice acting, merely a soulless corporate product. This is the worst main character desing I have ever seen. And the storyline was on the same level with the character desing. What an awful, awful game. This was the start of the new era for Ubisoft, where there was no room for creativity anymore.