Yes it's a Breakout clone, but it does a few things well enough that it doesn't feel like another tired cash-in.

The first are the visuals of the both the powerups and stages. It provides enough diversity to each level that keeps it visually interesting which is something that even the original Breakout/Arkanoid could have done better.

The second is that it's difficult. Before powerups, Breakout could get really boring after a while, but even after they were introduced you could usually settle into a groove by picking the best ones and not getting too greedy with multiple balls, etc. In this instance, the game board is less vertical, so the ball has less travel distance which amplifies the difficulty. I think the developers did this intentionally because they made part of the bottom a solid wall, effectively giving you "side paddles" to work with. Letting you pick the next level was also a nice little non-linear touch.