one of the the biggest proliferaters of what I'd call the modern "fad game design". everything about it. it started as a barebones god game of sorts where all you really do is fuck around with some freaky little caricatures, but it took advantage of its hardware in at the time novel ways and had a premise still kind of unique to this day, "we will add new content every week". of course that couldn't really keep up, but it rewarded you as an early adopter with little surprises every week. a fad.

when the already shallow pool of ideas ran thin, they took to chasing after other people's fads, from random ongoing memes (double rainbow, charlie sheen is winning/ a tiger, etc) and adding in significantly worse copies of other popular mobile games.

if you were to turn the game on today, all you really get is a few screens full of dated gags. you click an object and something silly or strange happens. far from the response it was made for, my personal fascination with this game is changed by time. a quaint little toy, a product of the turbulent time it was made in with the rise of the smartphone, and shockingly unfunny. it holds a similar appeal to a dead MMO, this was made for somebody and was once a live, active thing. it was never built to last, and it's hard to say if anybody really cares at all.