The numbers must go up.

To my fellow ‘up-numbers’ enthusiasts, if you have not given Cookie Clicker a shot, I am imploring you to obtain this number ascension simulator and try it for yourself. The numbers indeed go up. The journey is simply incredible.

From the first moments of clicking on the giant cookie, creating some of the first chocolately foundations of your cookie empire, you may think to yourself that it’s not complex or very satisfying. But you’ll stick to it. After all, the numbers indeed go up, and that is satisfying.

The longer you leave the game open, the more space it will occupy in your mind. It may start as a funny little program running alongside your work. Then your work becomes the funny little program running alongside your cookie production. What buildings come next? How will my cookie empire expand? What will the news ticker say? How does my uncountable mass of cookies affect the world, the universe, and even the multi-verse? These questions need answers, and all it requires is more cookies.

Your cookies become crops. Your cookies become currency. Stocks. Magic is real and its purpose is to conjure more cookies. Science is also real and its sole purpose is to further the reach of cookies. Will your empire call upon eldritch horrors beyond your comprehension because of the mass of your baked goods empire? Or perhaps from your negligence?

It’s easy to get lost in the micro-games of cookie clicker. Whether you’re breeding plants, attempting to be the wolf of cookie street for mega millions, or creating nigh unfathomable amounts of cookies through downright horrendous combos, the purpose is all the same: We NEED more cookies. Continue to create them. This is a hyper-dimensional threat. Do not stop.

Eventually you’ll feel progress falter. They aren’t being made as fast as they used to be. ASCEND my cookie clicking brethren, ASCEND and rewind time. Take the gains, a hefty percentage increase at base, and upgrades from ascendent cookies. Then begin anew. Create cookies faster. Let no one stop you. Produce more than ever before, faster than you could ever imagine.

The numbers continue to go up. Seconds after late game ascensions can lead you straight into unfathomably huge numbers. What do they even mean anymore. Now that I can’t quantify the volume of them I have become numb to my own success. But the numbers must go up. There must be more cookies. I must game the stocks. I must cross breed the plants. I must… I must…

A year passes and with it comes about 300 of the passive material that generates in real time over 24 or so hours. I am back in the cookie grind. I generate cookies at the beginning of the day and close the shop in the evening. Which is more real? The pain and suffering of life itself, or the god-being chef, ruler of worlds, who can generate sextillions of cookies per second? Who am I really?

I lie awake at night. The grandmatriarchs aren’t pleased. The wrinklers gnaw at my cookies in the edges of my dreams. What further optimizations could be made? What further unholy unions could be contracted to further scale my cookie production into every crumb of the universe? All questions for another day, another time, another ascension… another cookie.

Ultimately Cookie Clicker is the king of numbers going up. The Steam version allowing easy access to mods is also there for those who want their numbers to go up in a different way. But this is truly an excellent way to watch numbers go up, and I don’t know if or when I will ever stop. The cookies are endless. The cookies are forever. Long live Cookie Clicker.

Reviewed on Jul 31, 2023


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