If a video game is a main course and standard DLCs are side dishes, this is the equivalent of a restaurant goer saying "my meal is too salty" and the waiter responding "for only $2.99 you can buy a tool with which to scrape some of the salt off!"

It worked so well at this one restaurant that, naturally, all the other ones followed suit. Restaurants that already offer easy modes- uh I mean less salty meals stocking salt scrapers to get a quick buck off of the people who lacked the endurance to eat the saltier meal but lacked the humility to just order the low salt alternative. Restaurants making their meals deliberately saltier (see Radiant Historia: Perfect Chronology) to sell their salt scrapers. Restaurants dodging the microtransfation (idk man you come up with any better) allegations for years by making you work just a little bit for your low-salt meal.

And it's all the fault of Fryer Emblem's Awakening Burger. They were far from the first to ever do pay-to-win DLC, but they sure found one of the most clever methods to do it. And the industry was never the same since.