The Bourntyverse!

The Bourntyverse!

released on Oct 16, 2023

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The Bourntyverse!

released on Oct 16, 2023

Welcome to the Bourntyverse! Explore the Bourntyverse, play games, and experience the joy of Bournty!


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Ireland is like the UK if it was good.

As I enter the Bourntyverse™, a wave of anticipation washes over me. I’m about to enter a digital world dedicated to coconut delights and dark, bitter adventures. I can't wait to immerse myself in an all-new chocolate experience.

The entrance is a virtual portal that resembles the iconic Bournty® bar wrapper, inviting me to unwrap and reveal the wonders within. As I step through, I find myself standing in the heart of the Bournty® landscape. Below, a coconut river flows gracefully, glistening in the digital sunlight. It's a rich, velvety sort of coconut that makes my digital mouth water. As I look to the horizon, I can see a Bournty® fans dressed as Master Chief paddling on dark-red boats and taking selfies on the dark chocolate shore. Bournty® trees stand tall around me, their branches offering a canopy of fluffy white coconut. The air is filled with the sweet scent of coconut, and I can't resist making my avatar reach out to lick a piece. I imagine that it's delightfully soft and chewy, just like the real thing!

I begin my journey with a visit to the Virtual Bournty® Chocolatiers. It's a place of real creativity and indulgence. I design my very own Bournty® bar, choosing the perfect blend of coconut and dark chocolate. I think about adding a sprinkle of digital sea salt for that extra flavour punch, but ultimately decide that I should keep my 600 Bournty® Bucks for other lifetime digital collectibles that I may want to purchase license agreements for later. Watching the digital chocolatiers craft my bar in real-time 14FPS is mesmerizing. I can almost taste it.

After creating my custom Bournty® bar, I head to the Bournty® Bar Cafe. The aroma of dark chocolate and coconut fills the air as I pretend to sip on a virtual Bournty® Bar milkshake. The walls are adorned with larger-than-life Bournty® bar wrappers, and there's a sense of nostalgia that makes me feel like a kid in a Bournty® store again. Things are just like I remember them, and I like that.

As I explore the Bourntyverse™, I encounter Bournty® games. The Bournty® Strike 2 course proves to be a thrilling challenge that sends my Apple Watch's heart-rate monitor straight into the light-orange zone. I navigate through dark chocolate tunnels and jump across coconut bridges, all the while racing against other Bournty® enthusiasts who are enjoying the Bourntyverse™ just as much as I am. It's a fun and competitive experience that leaves me craving more Bournty®.

In the Bournty® Bar History Museum, I immerse myself in the story of the beloved Bournty® chocolate bar by learning about its inception, the secret to a perfect piece, and the undeniable impact that Bournty® has had on the world. The digital displays and holographic presentations that I can afford to look at make brand history come alive in ways I never imagined were possible before the advent of the Bourntyverse™. In the Bournty® Bar History Museum Gift Shop, I purchase a digital collectible: a limited-edition Bournty® wrapper for my custom-made Bournty® chocolate bar. It's a virtual memento of my time in the sweet, sweet Bourntyverse™ that I now wish I could call home.

In the designated social space at the Bournty® Bar Bar, I strike up conversations with fellow Bournty® bar enthusiasts from around the world. We discuss our favorite Bournty® memories, exchange tips on customizing the perfect Bournty® bar, using the Bournty® Bar Bar Advertmotes we bought in the Bournty® Bar History Museum Gift Shop to express the way we feel to each other.

One of the highlights of my journey is visiting the virtual Bournty® NFT Consumption Spaces (formerly the Bournty® Art Galleries). The media products within provide fascinating twists on the Bournty® brand identity. I now understand the undeniable speculative commercial value that conditional ownership of an NFT grants me. The unique blockchain identifiers - that can in no way be replicated, subdivided or copied - allow my avatar to look at exotic dark-red landscapes and engage in simulated ogling of videos of women dressed in clothes that look like Bournty® bars. It is a non-fungibly beautiful reminder of the real and virtual love that we all share for Bournty®.

As my simulated day comes to an end, I make my way to the Bourntyverse™ exit. I can't help but admire my Bournty®-themed avatar - the coconut helmet and dark chocolate cape make me feel like a superhero in the Bourntyverse™'s Bournty® world. I make my avatar smile. It's been a truly immersive and positive-engagement-generating experience, a digital journey through a boardroom-imagined world of coconut wonders and dark chocolatey dreams. The Bourntyverse™ is a place I look forward to revisiting for many years to come.