McDonald's Treasure Land Adventure was not the first advergame made for McDonald's. There were two other games before it, one made for the Famicom that I will probably get around to playing eventually and this game, M.C. Kids. However, this was this first McDonald's game I heard about as I watched the AVGN video on M.C. Kids many years ago. I had pretty much forgotten about it until McDonald's released Grimace's Birthday for the Game Boy. All of a sudden memories came back to me and I took interest in playing this and the other advergames released for McDonald's over the years.

Instead of some random aliens being the villian, our antagonist is the Hamburgular who stole Ronald's magic bag. Instead of going to look for the bag himself, Ronald, being the selfish clown he is, decides its a good idea to let two children go on a dangerous journey to retrieve it. Those two children being, the M.C. Kids.

Compared to other platformers, it is fairly unique in the sense of how you progress through the game. In each level, you will be tasked with finding all of the cards of Ronald's pals in order to move onto the next world alongside just beating the level. It may not be the most ideal as far as design goes, but its different enough in that its not "just another Mario clone."

With that being said, its a decent platfomer and most of the cards are fairly easy to find even if you have to backtrack a little to get them sometimes. Difficulty-wise, it was definitely harder than Treasure Land Adventure but not as difficult as the majority of the NES library. There were a few annoying cards to get but overall it wasn't too bad. The final boss on the other hand has a weird limit that was both confusing as it was infurating.

The biggest glaring flaw the game has is that in order to beat the final boss, you need to reach the farthest right side of the goal in as many levels as you can. The fewer times you do this, the less ammo you will have against the final boss. You run out of blocks, you don't get them back. It's like if you needed to reach the top of the flag pole every time you beat a level in Mario if you want a chance at defeating Bowser. It's the dumbest design choice I've seen in a video game and it makes what was a fun platformer a worse expirence.

Besides how horribly designed the final boss was, I mostly had fun with the game. I don't know if I'd ever play it again though. Overall, I'd say M.C. Kids is a game worth playing at least once, especially if you're into those weird advergames.

Reviewed on Feb 13, 2024


2 Comments


2 months ago

Even as a child who didn't really know any better, I could sense this some kind of weird advertisement in video game form. I never played it but I remember seeing ads all over. Another one that comes to mind is Cool Spot, starring the 7-Up logo. In any case, nice review!

2 months ago

@toadhjo Thank you!