It’s brave to go up against an established franchise, but that’s just what Konami tried to do with Enthusia Professional Racing. In many ways it’s a better game than Gran Turismo but that wasn’t enough to take any substantial market share.
https://blog.gingerbeardman.com/2011/02/01/enthusia-pro-racing/
https://blog.gingerbeardman.com/2011/02/01/enthusia-pro-racing/