i'm an old crone at this point in my life, so i have fond memories of the internet prior to it's sanitization for advertisers. i spent a lot of time online in my youth and was practically raised on the old, moderated nickeloden forums on a diet of spongebob flash games. flash is now dead and in it's wake is links to subscribe to watch, or links to shops. advertisers' chokehold on the internet has forced people to congregate onto the same social media websites, meaning that while i grew up flipping krabby patties or helping blue solve clues, a lot of children are spending hours scrolling through tiktok or even watching not at all child-safe streams on twitch. meanwhile, it's near impossible to have adult spaces because of this. advertisers want everything to be family friendly, but remove all possible child friendly parts of the internet in an attempt to monetize further.

this advertiser friendly internet is the setting for needy streamer overload. the goal is to help ame achieve a seemingly impossible milestone of one million subscribers to her METUBE channel in one month. on it's surface level, nso is a critique of the clout chase or worse yet, Streamer Girl Culture. ame is a vapid young woman who believes her face is one of her better qualities and can do the heavy lifting for her budding streaming career. she concocts a character for her to act as, "OMGkawaiiangel" or "KAngel", the internet angel. prior to every stream, she has a tongue-in-cheek magical girl transformation to represent this change of character.

this separation of identity is a running theme in nso. ame has been raised by the internet, neglected by her family and is seemingly friendless in real life. p-chan is her only companion, and she deludes herself into thinking that they're the only person she truly needs. as an ol' biddy, i remember the pre-advertiser friendly internet being a wild west of sorts. you had your online life and your irl completely separated. now, parasocial relationships are a problem you can take to the bank. ame even counts on this and wants people to adopt a near idol-esque view of kangel. she hides she has a partner from her viewers, and there's even a few comments stating how upset people would be, in universe, if kangel did have a partner. to keep her career growing, she has to make sure this fictional character she acts as never entirely gets away from her, but still give the people what they want. it's a dynamic that sends her further spiraling in her addictive, delusional behaviors.

there are references to the current state of the internet and how things functioned in the past in game. ame dates herself by mentioning she used to record episodes of anime to VHS, a technological advancement that hasn't very relevant since the year 2000. i know plenty of young women like her, who are walking contradictions used to compartmentalizing parts of themselves to be accessible, friendly, or consumable. i'd count myself part of that demographic. it's a tactic born from either trauma or spending wholly too much time online. i spent the entirety of my teens hiding my internet on-goings from my parents, even though they definitely weren't unaware i had internet friends. this wedge between rl and internet has grown even bigger in the recent years as people scramble to figure out ways to monetize the internet further. now, everyone i know has a public twitter account and a locked twitter account. a public persona and a private persona, much like ame herself.

while there's definitely something the game wants to say about clout chasing, it also seems interested in discussing how the current state of the internet encourages people to indulge in the ways ame does. she very clearly has an internet addiction to go with her drug addiction because she just can't seem to log off. she always rises to the challenge of chat's insults, and can't walk away. tying herself to the internet as her way of making money to survive is more than counter-productive to her state of mind: it's actively hurting her. this is represented in her relationship with herself and with p-chan. self-harm through addictive behavior threads itself through needy streamer overload's narrative the same way sutures run along a wound. narratively speaking, i think the game is often misunderstood by people who love it and people who hate it. the core of the game is concerned with self-betterment and in order to get to that point, ame has to see the worst parts of herself. seeing it touted purely as an abusive relationship simulator is a gross misread of needy streamer overload. it's both about logging off as much as it is a small love letter to the internet of yore. i don't think it's a coincidence that NPCs chatter about how the internet doesn't feel like it has a place for people like them anymore. all the same, ame hasn't been helped by the internet before and her shaky sense of identity born out of loneliness is only fed to the wolves here.

despite the surprisingly expansive narrative and wealth of replayability, nso often feels like a slog and a half. i enjoy raising sims but something about this feels tedious. maybe it's ame herself and how uncomfortable it can be telling her what to do, but keeping track of her stats and trying to hold out to the end of the month is less stressful and more of an annoyance at times. some endings are just flat out unpleasant to get, for the wrong reasons. there's one ending in particular that is obviously a doki doki literature club nod and i would truly say it's probably my least favorite ending i've gotten in a game like this in years. in fact, the ddlc nods in nso are frankly just painful to sit through. buuuut maybe it's just me.

not all of nso's inspirations are as cringefail comp to me, though, because the menhera inspired aesthetic sticks the landing. pastel, girly colors accented by the blocky pixel art style reminiscent of both early 2000s anime and RPGmaker games from the same gives the impression of something released around five to ten years ago. i can't help but think of ib or hello charlotte when i look at needy streamer overload. menhera itself is a movement in japan similar to punk where those part of the subculture dress in cute, comfortable clothing with mental health awareness themed coords to beat down the stigma surrounding discussion of one's mental health. i wouldn't call it menhera themed so much as inspired, but mental heatlh is an important conversation in nso. regardless, it's very eye-catching and nice to look at. nyalra's nailed it with their designs and inspirations. the music is also exceptional. i found myself moving in time with the instrumentals often, aiobahn & is a very talented musician. ame is also a realistic depiction of a young internet addictive woman, and genuinely charming more often than not. i hope she logs off often!

reception to needy streamer overload has been a seesaw. people either think it's absolute dogshit or a complete masterpiece. personally, i think it's more of a middling experience with some standout moments from the narrative. it's also a shining example of what an excellent localization can do for a game; i think this would be a lot more niche than it is were it not for how good the adaption of memes and internet language as a whole is in nso. ultimately, i'm wishing the team behind it a long, fruitful career in game dev.

Reviewed on Feb 26, 2022


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