“What’s inside the cube?”- Peter Molyneux, the snake oil salesman of gaming, asked us. While playing coy about what it might be, Peter promised that finding what’s inside would be life-changing for the winner.

We all tapped away at squares for months in our free time, toiling away hoping to be the lucky winner. Finally, somebody actually did win and uncover the prize. They’d get a measly 1% of the profits on the studio’s next game, Godus, and have some sort of Godly control of what happened in the game’s universe.

Godus was a massive flop, and the studio ghosted the winner. Whoop-dee-doo, never trust Molyneux.