Splatoon is a game that carries the idea of the rebellious teenager. A bunch of rowdy kids competing in hardball sports, making a mess of familiar places and loitering around the plaza space. Everything from the characters, music, clothing, branding and world were meant to reinforce this idea in Splatoon, back in 2015. Something that always irked me in Splatoon 2 is how it felt like this aesthetic was commodified. Splatoon 2 veers itself into feeling a lot more pro-consumerist, taking the player from Inkopolis Plaza to Inkopolis Square, an area more modern and more filled to the brim with advertising, making the centerpiece a literal tower of screens and billboards of ads. The new idols are multimillionaire pop superstars running a news station with sponsored ads (I’m sorry Pearl and Marina I just gotta prove a point I still love you). Smaller things reinforce this too, like the new stages occupying more professional and commercial spaces, and the UI elements being centered a lot on price tags and the like. I know it’s bizarre to criticize a Nintendo™ game as being too commercial, but compared to what came before it, Splatoon 2 feels a lot less rebellious throughout. It comes across as exemplifying punk and street culture in the same way a TikTok guy pretending to shoot people and say he’s an “alpha male” while dressed head to toe in expensive brand name clothing is punk. It’s not just less rebellious, it’s less intimate and it comes off colder than its predecessor.

Splatoon 3 works to recapture the essence of the series’ embrace of teen counterculture, encompassing itself under the idea of “chaos”. Divorcing itself from the comfortable modernity of Inkopolis, Splatoon 3 sees players off to the rougher, louder, densely packed streets of Splatsville. The Japanese names of these two cityscapes, Haikara City (Inkopolis) and Bankara Town (Splatsville) show this divide, as Haikara is a term used for Western fashion that arose in the late 19th century, implying a sense of high-collar fashion, something new and progressive but still professional in nature. Bankara is a term meant to encompass the reaction against this high-collar Western culture that's made its way through Japan, a way for younger generations to wildly and deliberately rebel from Haikara style.

Though “chaos” is Splatoon 3’s generalized mission statement, it’s shown in a way different from how other media would conceptualize chaos. It’s rougher, it’s dirtier, it’s louder, but it doesn’t ever go out of its way to be meaner. Splatoon 3 has an edge to it, but not one that means to harm. Chaos, in this game, is embraced as a city formed of the people who live in it, the warmth of their community and spirit. The new stages you visit are much less developed than the stages of previous games, consisting of abandoned spillways, desert gorges, and factories. These places find life in how the people of Splatsville have restored them as arenas to continue their sport, and the one outlier to this, Hagglefish Market, is a marketplace filled with individual vendors suspended over the sea with various small structures. Opposed to the previous game’s skyscrapers, concert halls, and hotel resorts filling out Inkopolis, the Splatlands’ new stages are much more humble, and make the turf wars taking place on them feel more home-grown.
Splatfests in Splatoon 3 are shown much less as professional, organized concerts and more as festivals, where the game’s idols go through the streets, each performing music home to the culture they represent, and people are scattered through the streets cheering and dancing. Just roaming the streets during the games previous Splatfest World Premiere gave a much more powerful sense of warmth and excitement than either of the two previous games.

Through the course of Splatoon 2, I was a bit worried about the future of the series. Something that embodied itself and built its identity in its sense of counterculture felt like it was slowly eeking towards a dulled sense of conformity as it made its home in Nintendo’s signature lineup. Even with it's lack of new gameplay innovation and a frankly underwhelming story mode, Splatoon 3 truly impressed me with how much it recaptures and succeeds what the original game set out for, forging its identity as still being something fresh and uniquely set apart from any of its contemporaries. I dread to imagine what a Team Order version of this game would be like.